Verizon shows off iPad TV app and more
Verizon bets big on network infrastructure
Verizon CIO Shaygan Kheradpir's 38th floor apartment on the Upper East
Side of Manhattan with panoramic views of the East River, I saw
first-hand the fruits of the company's $23 billion gamble to build a new
fiber network directly to customers' doorsteps and a glimpse into where
the strategy will lead next.
Kheradpir had invited a handful of journalists to his swank pad to show off the latest enhancements to Verizon's Fios TV service.
The new features, which include everything from new widgets for getting
weather and local traffic to a specially designed ESPN fantasy football
application to remote control of DVRs, are rolling out across Verizon's
Fios footprint right now with New York, Verizon's largest market,
expected to get the enhancements starting October 9th.
While its cable competitors look for ways to curb their customers' usage of their networks by either slowing down certain applications or metering usage,
Verizon plans to spend about $23 billion through 2010 to take fiber
directly into people's homes to actually increase the amount of
bandwidth people consume. The company also recently spent $9 billion on 700Mhz spectrum
in the Federal Communications Commission's auction, which it plans to
use to build a new fourth-generation wireless broadband network, again
with the hope that people will choose bandwidth-intensive applications.
Verizon Fios TV subscribers will be able to watch live TV on an iPad using a new app due to come out sometime next year.
(Credit: Marguerite Reardon/CNET)
NEW YORK--Verizon Communications is prepping a new live TV streaming app for tablet PCs like the Apple iPad, a move that could eventually eliminate the need for a home set-top box and set the stage for true "TV everywhere" viewing.
At a demonstration at the home of Verizon CIO Shaygan Kheradpir, Verizon executives showed off a slew of new features for its Fios TV service, including the live TV streaming application on an iPad.
The new app allows Fios TV subscribers to stream live TV from their service onto an iPad over a home Wi-Fi connection. Initially, the service will work only in the home. But Kheradpir said that eventually the service could be offered as part of Verizon's TV-anywhere strategy, allowing people to access live TV anywhere they are using a username and password to authenticate the service.
"We built Fios TV as a cloud computing product," Kheradpir said. "The set-top box function is all done in software, and we simply redirect the broadcast TV signal to another screen. And because the set-top function is in software we can implement the functionality in devices."
Kheradpir said that the iPad is a perfect device for the application because of its elegant design. The large touch screen is big enough for comfortable TV viewing. And the device also turns on and off quickly, unlike many laptops, which take several minutes to boot up and shut down.
Verizon plans to spend about $23 billion through 2010 to take fiber directly into people's homes.
Verizon's commitment to betting big on bandwidth could cement its dominance in the communications market for years to come. But these bets don't come cheap. And as network operators find themselves in tighter competition with Internet giants such as Google, they could end up simply becoming dumb pipe providers, competing on speeds and feeds rather than services.
There's no doubt that service providers are caught between a rock and a hard place. Not only must they compete with each other, but they also have to think differently and innovatively to compete against new Internet competitors, who are using the service providers' high-speed infrastructures to deliver competing voice and video services.
While other service providers, like AT&T and the cable companies, have tried to deliver new services and enhancements by incrementally upgrading their infrastructure, Verizon has gambled all its chips by spending billions of dollars on fiber infrastructure that it believes will future-proof its network.
Verizon's Kheradpir admitted that Verizon's fast fiber pipes will likely be used to deliver new applications and services that Verizon may never be able to monetize. But the super fast infrastructure also provides Verizon with a blank canvas that its own developers can use to create new services.
"The network that Verizon has created with Fios is a dream for software developers," he said. "It's what we all dreamed of when we were in school. It's basically an unlimited pipe that can be used to develop whatever you want."
The main thing the ultra-fast fiber network enables is the ability to deliver rich content, namely high-definition video. According to J.D. Power and Associates, the number of households that report viewing high-def programs has nearly doubled since 2007, reaching 55 percent this year.
Kheradpir also believes that HD doesn't stop with TV. People will increasingly want high-definition Web video and high-definition digital music. That's why Verizon is promising at least 100 HD channels as part of its Fios service in places like New York City. But high-definition content eats up bandwidth, making it difficult for many of Verizon's competitors to keep up with demand. Verizon's competitors are also introducing enhanced offerings. Time Warner Cable, which competes with Verizon in New York City and the surrounding area, is also pushing for 100 HD channels by the end of the year.
Still, Kheradpir believes Verizon is better positioned with its all-fiber network to stay ahead of the HD curve.
Building the network at home
As home networks increasingly look more like corporate local area networks, Kheradpir also sees an opportunity for service providers to manage their networks. He calls this the "consumerization" of IT. The difference between networks in the home and in the office is that instead of shuttling corporate data back and forth, people are sharing digital pictures and music, watching high-definition video and using VoIP services to stay connected to family and friends. And this basic difference means that service providers have to think differently about serving these customers.
"IT in the corporate environment is all about improving efficiency," Kheradpir said. "But in the home, it's about improving quality of life."
Verizon CIO Shaygan Kheradpir
Verizon CIO Shaygan Kheradpir
And that is where Kheradpir believes Verizon can add value. Not only can it provide the basic infrastructure, but it can build the applications that ride over this infrastructure to improve users' experiences. This means allowing people to access their digital content from wherever they are on whatever device they want, he explained. And because few people have IT managers living with them, it also means hiding the complexity and management of the technology in the network far from the end user.
Verizon has worked this concept into its latest Fios TV upgrade. Its new set-top boxes will automatically discover all connected devices whether they're wired or wireless, and it will allow people to view photos or video or listen to music from any device on the network. This means that you can share pictures from a PC hard drive on a computer. Eventually it could also allow people to listen to the digital music that's stored at home on their PC while on their cell phones.
"The consumer doesn't want to think about where they store their content," Kheradpir said. "Our view is that people should leave their pictures and music where it is. And we will extend the network to get it for them."
The latest version of Fios TV will also include remote DVR control. Initially, this feature will allow users to control their DVR from an Internet-connected PC. But the company also demonstrated how it can be done via a cell phone. Using a mobile Web site on phones such as the LG Voyager and the enV, subscribers will be able to set recording schedules, search for recorded shows, and enable parental controls.
In addition to needing someone to manage their home "IT" needs, Kheradpir believes that consumers want more personalized content. Again, a high-speed network can help facilitate this. For example, Verizon has added widgets to its latest Fios upgrade that allow third-party developers to create applications for personalized local weather, traffic, and horoscopes. One Verizon engineer even created a Facebook application so that people can access status updates on their TV screens.
Verizon has also included a "What's Hot" application that anonymously keeps track of what people are viewing to show people the most popular TV shows in their areas. Kheradpir said that Verizon is able to offer more personalized services because of the bi-directional nature of its network. Not only can Verizon broadcast content to its subscribers, but it can collect information and allow for individual interaction to provide consumers with a more personalized experience.
So far, Verizon's gamble appears to be paying off. In areas where it sells Fios TV, Verizon has been able to steal customers from cable and satellite providers. And as of the end of June this year, Verizon had increased its Fios TV penetration rate to 19.7 percent from 13.3 percent in 2007. In total, the company has 1.4 million Fios TV subscribers.
Verizon is also getting high marks from customers. In a recent J.D. Power and Associates survey, Verizon Fios TV ranked higher than cable or satellite in terms of customer satisfaction. Specifically, customers said Fios TV's picture clarity and programming exceeded their expectations. AT&T, which provides its U-Verse service, also got high marks for its IPTV offering.
Verizon's goal is to attract 4 million customers by 2010, giving it a market penetration of about 25 percent. And it hopes to attract about 7 million Fios Internet customers, for a penetration rate of 35 to 40 percent.
But Fios is just the beginning. Verizon is also in the early stages of planning its fourth-generation wireless network that will be used to deliver the connected experience to wireless devices. While Kheradpir admits it is still in the early days on the wireless front, he sees it as an important piece of the strategy.
"Wireless is a key lever," he said. "From the time we wake up until we go to bed we generally have a wireless device within reach. So it makes sense to extend this strategy to those devices as well."
Indeed, everyone in the communications sector sees wireless as the next major frontier. Verizon's cable competitors Comcast and Time Warner Cable have invested in the new Clearwire joint venture, which will combine Sprint Nextel's WiMax assets with Clearwire's to build a next generation wireless network. Google has also made various wireless investments. Verizon has clearly staked much of its future on a high-capacity wired infrastructure. But it remains to be seen how aggressively the company will bet on its next-generation wireless network.
Verizon CIO Shaygan Kheradpir shows off a new app that allows people to watch live TV on an Apple iPad.
(Credit: Marguerite Reardon/CNET)
Eventually the app will be available for other tablet PCs as well as other connected devices, such as laptops and mobile phones.
"We have to start the engineering somewhere." Kheradpir. "And the iPad is an ideal device for this."
Kheradpir told journalists at the demonstration that the app is technically ready to go, but the company must wait until it has signed deals with content providers before it will go live with the service. The company is currently negotiating with several major cable and broadcast TV providers, such as Time Warner, to hammer out programming agreements.
"The engineering work is done," he said. "Now we have to work with the ecosystem and the content community to come up with equations that work for everyone."
The agreements that Verizon and other paid TV services make to offer certain TV channels as part of its service are for TV viewing only. Traditionally, content providers have negotiated separate agreements to stream live broadcasts on other devices, such as mobile phones.
Shawn Strickland, vice president of Fios product management for Verizon, said the company doesn't intend to pay content providers more to make programming available on multiple devices in the home. But he admitted that every negotiation with every provider is different.
Kheradpir made the argument that content providers actually benefit from allowing their programming to be viewed in this way. He used his own family as an example. He said that he and his wife watch CNN television all the time. But his 18-year-old daughter doesn't usually watch the cable station live. Instead, she checks the CNN Web site online in her bedroom on her laptop. Once Kheradpir started testing the new iPad app at home, his daughter altered her behavior.
"Now she takes the iPad to her room and watches the live CNN TV stream," he said. "So now CNN has won her back as a TV viewer instead of someone who only goes to the Web site."
Verizon executives said the new application will likely be available next year. But Kheradpir didn't rule out offering the new service sometime in 2010.
Reducing the number of set-top boxes
While there's no doubt the application extends where TV can be viewed, it also demonstrates how to cut down on the number of set-top boxes used in the home. Executives admitted that the set-top box won't go away entirely anytime soon, but as more functionality is pushed into the Verizon service cloud and more devices are equipped with software to render video signals on any device, there will eventually be less need for such devices.
"This is more economical for us," said Strickland. "We don't have to spend the capital to put boxes everywhere."
This proposition may not sit well with the two largest companies that make set top-boxes: Motorola and Cisco's Scientific Atlanta. These companies already have a lock on the set-top box market. For years the FCC has been trying to break the market to allow for more innovation in the set-top market. In fact, the National Broadband Plan the FCC developed earlier this year, has a section describing the need for more competition in set-top boxes.
Kheradpir said eventually this will be unnecessary.
"The FCC is trying to solve a problem that doesn't exist anymore," he said. "They are 20 years behind. The world has moved on. We are way ahead of what they are thinking with what we have done with the software."
Verizon is nearing the end of its $23 billion project to wire two-thirds of its territory with fiber to the home connections. The company now has 3.8 million customers for Fios Internet and about 3.2 million for Fios TV, according to the company's second-quarter results. The infrastructure makes service available to roughly 18 million people, and Verizon is now in the process of expanding its customer base within the existing territories where it has built the network.
The new streaming app for Verizon Fios TV will eventually allow subscribers to watch live TV and video on demand on any device, anywhere.
(Credit: Marguerite Reardon/CNET)
Since the company launched the Verizon Fios TV service, it has continually upgraded the features of the service, giving subscribers additional content and features at no extra cost. On Wednesday, the company announced a slew of new offerings that will be available to all Fios TV subscribers by the end of the year.
In an effort to compete with over-the-top Internet offerings and some offerings from competitors such as Comcast, Verizon will soon offer movie purchase and rental options and a three-screen or "Flexview" option that allows subscribers to view digital rights-protected video content to be shown on up to five other devices.
Standard-definition and high-definition movies can be bought or rented for between $2 to $18. Files that consumers own, they will own for life, even if they leave the Fios TV service. Most video rentals expire within 48-hours after the first playback.
Verizon is also allowing subscribers to store their own personal content, such as pictures, video, and music in the cloud with the option to listen or view the content anywhere there is an Internet connection using a Fios app.
At launch, the movie and personal content apps will be accessed on a number of platforms, including Mac and PC computers, as well as mobile-phone platforms Google Android, Research In Motion, and Windows Mobile. An app for the iPhone is coming, but Verizon executives said they are unsure when the app will be approved and available.
The video and personal media can be streamed over Wi-Fi, 3G, and 4G networks, regardless of provider. The only limitation is that the service is available on up to five devices at any given time. But executives said they have made it easy to authorize and de-authorize devices to accommodate usage on many devices. And if the company finds that more device authorizations are needed, it will eventually bump up the number.
These services will be offered to Verizon Fios TV customers later this year at no additional charge.
Correction 8/29/10 7:05 a.m. PDT:A previous version of this story misstated Shaygan Kheradpir's title. He is Chief Information Officer for Verizon Communications.
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